Why America Is Switching From Booze to Weed

2026-08-05 10:00:00 • 1:09:30

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1:04

I've been thinking recently about the end of booze.

1:08

Total beer consumption recently hit a 21st century low in America.

1:13

Many distillers and wine vineyards are reportedly in crisis.

1:16

And that's because the share of Americans who report that they drink recently hit a record

1:22

low going back to the 1930s according to surveys by Gallup.

1:27

Most social changes happen slowly, but the turn against alcohol has been remarkably sudden.

1:32

The share of Americans who say that a drinker to a day is, quote, bad for their health

1:37

has doubled in just the last decade.

1:40

When I turned 18 in 2004, fewer than 30% of Americans under 30 said moderate drinking

1:46

was bad for their health.

1:48

Now that number has more than double to 66%.

1:52

At the same time that booze has fallen in popularity, something else has happened, something

1:58

that's never happened before in American history.

2:01

Weed, pot, marijuana, cannabis, whatever you want to call it has officially overtaken

2:07

alcohol and cigarettes as the nation's most popular daily drug.

2:12

This too has been a remarkably sudden shift.

2:15

Because recently, it's the 1990s, the number of Americans who smoked cigarettes or drank

2:19

every day exceeded the number of daily cannabis users by a factor of 40.

2:26

But as the researcher Charles Fane-Lamen has written, quote, 2015, is the first time on

2:31

record that marijuana is the most popular daily use addictive product.

2:38

And quote, and what's so bad about that, you might think.

2:42

In fact, you might even be inclined to call it progress.

2:45

Cigarettes are one of the most effective cancer delivery systems we've ever studied.

2:50

Alcohol abuse and addiction is extremely common.

2:53

The CDC estimates that cigarettes and excessive alcohol use together account for nearly 700,000

3:00

annual deaths that is almost exactly equivalent to the population of Washington, D.C., where I live.

3:08

Ten years ago, it was broadly assumed that the rise of cannabis would replace those harmful

3:13

addictions with a more harmless habit.

3:16

In 2014, the New York Times published a six-part series that argued for repealing a marijuana

3:22

ban.

3:23

They described marijuana addiction independence as, quote, relatively minor problems.

3:27

They quoted cannabis advocates who said marijuana was a harmless drug that might even bring

3:33

health benefits.

3:34

They doubted, well, 10 years later, their predictions don't entirely

3:38

look accurate.

3:39

Weed is everywhere now.

3:41

The number of total and daily users has surged.

3:44

The number of dispensaries has increased.

3:46

But so have hospital visits and addiction stories.

3:49

And in some cases, psychosis.

3:52

Even the same institutions that called for repealing marijuana laws are now acknowledging that things

3:56

have maybe gotten out of hand.

3:58

In February, the New York Times editorial board published an essay announcing that, quote,

4:03

it's time for America to admit that it has a marijuana problem.

4:08

And it's not just the New York Times.

4:10

After decades of steadily increasing support for legal marijuana, the age of legalization

4:15

has actually coincided with a mild backlash.

4:19

Support for cannabis appears to have peaked, and Americans are becoming somewhat more negative

4:24

about the overall effects of cannabis.

4:26

Now, I don't want anybody listening to think that I'm some weed abolitionist here.

4:32

I'll be the first to testify that a bit of indica on a Friday or Saturday night paired

4:36

with a movie with exceptional cinematography, say, little Roger Deacon's scoop of ice cream,

4:40

maybe three.

4:41

We are talking about heaven on earth here.

4:44

But when you legalize a substance or an activity, whether it's weed or gambling, you equally

4:51

legalize both its moderate and its excessive outcomes.

4:56

Today we are clearly seeing much more frequent use of much more potent cannabis.

5:03

Frequency of use and potency are easy things to measure when we think about the possibility

5:08

that America is effectively switching from booze to weed.

5:12

But I'm also interested in what's not so easy to measure, like socialization.

5:17

Just thinking about my own life, I drink to enjoy myself with other people, and I tend

5:22

to smoke to enhance the experience of being alone with a movie.

5:26

Apparently, my experience isn't so unusual.

5:29

According to Casey Creswell, a psychologist at Carnegie Mellon, most alcohol is consumed

5:34

socially, and it makes us social.

5:39

In one study of hers, 720 drinkers were put in groups of strangers and given a cranberry

5:44

vodka cocktail or a cranberry flavored placebo.

5:48

Her social interactions were recorded and systematically coded by researchers.

5:52

From the abstract, quote, alcohol consumption enhanced individual and group level behaviors

5:59

associated with positive affect, reduced individual level behaviors associated with negative

6:05

affect, and elevated self-reported bonding.

6:10

End quote.

6:11

In short, alcohol just sort of helps strangers have a good time.

6:15

Her studies have found that alcohol doesn't just make people feel loose and happy in a

6:19

crowd, it increases smiling.

6:21

According to some studies, it smooths over the gaps in small talk, easing bonding among

6:26

strangers.

6:27

Cannabis, by contrast, is more likely to be used in isolation, or among smaller groups of

6:33

friends who are getting high together.

6:36

If alcohol is a drug for bonding with strangers, cannabis seems more suited for deepening

6:41

one's experience with people or movies that you've already selected.

6:48

At a time when people are socializing less and spending more time alone, I think it's

6:53

worth thinking through the fact that each era of American life seems to get the drug

6:59

it deserves.

7:01

The highly social mid-century years were typified by cigarettes and booze, which made

7:05

us wired and lubricated for social gatherings.

7:09

It is notable and interesting to me that the drug of the moment is a drug more often

7:14

used for curating a carefully selected experience of interiority rather than giving ourselves

7:22

over to the uncertainty of strangers.

7:27

Today we have two guests to talk about this age of legal cannabis.

7:32

Jonathan Cawkins is a drug policy researcher at Carnegie Mellon and Bo Kilmer is the co-director

7:38

of Rand Drug Policy Research.

7:41

Today's episode is trying to answer a big question or several big questions.

7:46

Is America switching from booze to weed?

7:50

What is gained and lost in that switch?

7:54

And what is the legalization of cannabis doing to America?

8:00

I'm Derek Thompson.

8:01

This is Planning.

8:08

Jonathan Cawkins, welcome to the show.

8:28

Oh, thank you.

8:29

Great to be here.

8:30

Bo Kilmer, welcome to the show.

8:32

Great to be with you both.

8:33

John, starting with you, alcohol is old.

8:36

What about cannabis?

8:37

Were the founding fathers getting high or is this a relatively young drug in American history?

8:43

cannabis is a new drug with an old history.

8:45

It's been around for literally thousands of years and your reference to founding fathers

8:50

has its roots in the fact that the cannabis plant was central to the economy back in the

8:55

day.

8:56

It was used to make rope and canvas material for sales until we got much better materials.

9:02

But that's not the same drug and it was not being used as an intoxicating effect.

9:09

Our far more recent like the last hundred years and really it only became a central issue

9:15

for society in the 1960s.

9:19

Even from the 1930s and 1960s, it was not in everyday folks' lives.

9:26

That's a more recent effect.

9:28

So Bo filling out that history in 1915, California became the first state to criminalize cannabis

9:34

by the 1930s.

9:36

Most states had done the same during the prohibition era.

9:39

President Nixon, when he signed the Controlled Substances Act, was caught on tape saying that

9:44

he knew marijuana wasn't particularly dangerous, but quote, I know most of the kids are for legalizing

9:49

it, but on the other hand, it's the wrong signal at this time.

9:53

Starting the last few decades, millions of people have been arrested for the sale and

9:58

use of marijuana since Nixon signed the Controlled Substances Act, but it's really only in

10:03

the last 10 or 15 years that we've gotten this wave of state by state legalization.

10:10

I'd love you to help us fill out this modern history.

10:14

What motivated this recent wave of state by state legalization?

10:18

What has happened?

10:20

Well, look, people have been debating legalization for decades in dorm rooms and in dinner parties.

10:27

And then look, in the mid 1990s, California became the first state to allow cannabis to

10:31

be used for medical purposes.

10:33

And then that began to spread throughout the many parts of the country.

10:37

But it wasn't until around 2009, 2010 that the conversation started to get serious about

10:43

legalizing cannabis for any reason.

10:46

And here in California where I am, there was a series piece of legislation introduced in

10:51

the state legislature in 2009.

10:55

And then there were discussions about there being this ballot initiative in 2010 to legalize

11:00

which made it to the ballot, but it didn't pass.

11:03

But that really kind of increased the amount of discussion that was happening about cannabis

11:08

policy.

11:09

And then it was in 2012 that both Colorado and Washington became the first states to legalize.

11:16

It's not just cannabis use or cannabis possession.

11:19

They allow for profit companies to produce and sell.

11:22

So they were the first two and then some other states jumped on board in 2014.

11:28

And today we're now about half of US states have legalized for adult use purposes, about

11:32

40 have legalized for medical purposes.

11:36

And yeah, roughly half of the more than half of the US population now lives in states that

11:42

are going to allow cannabis to be sold for any reason if you're 21 and older.

11:47

And in terms of the motivation, would you say that it was mostly motivated by consumer

11:54

groups saying we want to use this stuff, please legalize it, don't arrest us or people trying

11:59

to sell it to us?

12:00

Or was there also a strong corporate lobbying group that said, look, we have an opportunity

12:07

to sell this and make money which by the way you the state could then tax and then be able

12:11

to spend on education or health care or roads, how would you sort of decompose the motivation

12:18

consumers versus corporations?

12:20

Well, there were multiple kind of reasons that were touted by advocates for legalizing.

12:27

The first was just to reduce the number of arrests.

12:29

I mean, we get to the mid-19, was it 1990, 2000s?

12:33

I mean, you had hundreds of thousands of people being arrested for minor cannabis possession.

12:39

So there was that motive and also because of the racial disparities that are arrest.

12:42

So that was a big part of it.

12:44

But then obviously people said, well, why are we, you know, allowing people to spend all

12:48

this money with organized crime and having this money going to illegalized crime groups,

12:53

why should we just tax some of this and bring it back to the government?

12:57

So you had that, but you're right about the business interests.

13:00

And this is where it's interesting.

13:01

As I mentioned, you know, most states that have legalized for adult use had already legalized

13:07

for medical purposes.

13:09

And so in a lot of these places, especially in California, I mean, you had hundreds of

13:13

dispensaries.

13:15

And a lot of these dispensaries saw it as an opportunity to expand their market by, you

13:21

know, really pushing for adult use legalization.

13:24

And you see this in multiple states where industry is then, hey, we already have medical.

13:29

Why don't we just expand that to adult use?

13:32

And hey, why don't you grandfather us medical companies in and so we can get the first shot

13:37

at this new batch of consumers?

13:39

And John, before I throw back to you, Bo, I want you to comment on the 2018 Farm Bill,

13:45

which had a surprising effect on sort of accidentally legalizing a whole swath of this cannabis

13:53

industry.

13:54

What happened in 2018 with the Farm Bill?

13:57

Yeah.

13:58

So why you have all this happening with adult use legalization and medical legalization

14:03

at the federal level as part of the Farm Bill, they were trying to create a distinction

14:09

between what we kind of think about as cannabis or cannabis or marijuana, kind of what

14:13

gets you high and then industrial hand.

14:17

And they all come from the same plant, the cannabis, the Tiva out.

14:20

So what they did in that bill is they created this threshold.

14:24

They said if the plant or its derivatives have less than point less than or equal to 0.3

14:31

percent delta 9 THC, the main kind of intoxicating component of cannabis, that has less than

14:37

or equal to that, we're going to call it hemp.

14:40

And that means it's not going to be marijuana and then it won't be, you know, controlled

14:45

as part of the Federal Control Subnances Act.

14:48

So that happens in 2018.

14:50

Well, with that, people begin to interpret it and say, well, if I've got this product,

14:54

if I've got this, you know, seltzer water, if I've got this gummy and it has less than

14:59

0.3 percent delta 9 THC, then it must be legal.

15:04

And people refer to this as, you know, low THC, but for example, if you take a regular

15:11

gummy bear, it might be, might weigh three grams.

15:14

So, you know, 300 milligrams, you multiply that by 0.3 percent delta 9 THC, that's still

15:20

going to produce, you know, give you up to nine milligrams of THC.

15:24

For a lot of people, you're going to feel that.

15:26

And so you begin to see the proliferation of these products with delta 9 THC.

15:31

But then what they also realize is, hey, if I've got my, my hemp and I extract out the

15:36

CBD and then I synthesize it, I can make delta 8 THC, which is also intoxicated, delta

15:43

10 HHC.

15:44

So you've seen this proliferation of all these synthetic, you know, intoxicating cannabinoids

15:51

coming from hemp.

15:53

And so while you have, you know, you've got all these states that are legalizing cannabis,

15:58

you know, kind of through their bowel initiatives or state legislatures, you then saw just a

16:03

number of states where cannabis was generally prohibited.

16:06

You know, you see these intoxicated hemp products proliferating all over the place.

16:10

And gas stations, grocery stores, bars, you name it.

16:14

Now in December of 2025, President Trump sent a bill into law, which in theory, essentially

16:23

closes this loophole and bans these, bans these hemp products starting in November of this

16:29

year.

16:30

Now that said, you know, there's, there's a push right now, either to delay or a mend or

16:36

get rid of this ban.

16:37

And so we'll see what happens.

16:39

But you know, especially as cannabis policy researchers, this is a very fascinating time.

16:43

So I want to talk about two effects of legalization.

16:46

And I want to bracket this part of the discussion into these two buckets.

16:50

First, I want to talk about changes on the production side, the companies that make

16:55

and sell cannabis.

16:56

And then I want to spend probably the bulk of our time talking about the consumer side and

17:00

the effect this is having on consumers.

17:02

John, let's start with the supply side.

17:04

How has the cannabis product changed the most in this period of legalization?

17:13

So Bo has written these wonderful papers that are all about the peas.

17:18

Clever guy and comes up with these memorable phrases, all words begin with P.

17:23

So, an answer to your question, price potency and product variety would be the three big

17:28

P's.

17:30

Price per milligram at THC is dropped by 90%.

17:34

Some of that is because the price program has gone down and a lot of that is because the

17:39

potency has gone up.

17:41

There's more milligrams per gram.

17:44

But besides just cheaper and more potent traditional forms, we also have this amazing

17:51

explosion in the forms in which intoxicating cannabis products are being consumed.

17:58

It used to, 30 years ago, essentially be a story of smoked products.

18:04

And now there's vapes and dabs and edibles and tinctures.

18:09

My favorite metaphor for this is it's like we used to have milk and it came in skim milk

18:14

and whole milk, but it was all basically milk.

18:16

And now there's a whole dairy section with cottage cheese and cheese and yogurt.

18:23

And so it's just a very different product space.

18:27

There are many people who might be interested in experiencing the effects of THC, but don't

18:32

want to inhale hot gases.

18:34

And the fact that you can take a gummy for instance really broadens the base of people

18:40

who are willing to participate in this market.

18:43

The fact that I found during my research is that in 1995, marijuana seized by the Drug

18:48

Enforcement Administration was about 4% THC.

18:52

Today you can buy marijuana products with THC levels of 90% or more.

18:58

So I mean right there you're talking about a 20X increase in the potential potency of

19:04

this drug.

19:05

But John, you're making a face to suggest that maybe I have the apples and oranges because

19:10

the thing that was 4% was botanical material.

19:15

And the thing that is 90% is an extract where they are withdrawing and concentrating the

19:21

chemicals.

19:22

But you can still make your point.

19:23

I still totally agree with you.

19:25

Even the botanical material is say 25% THC.

19:31

So 4% to 25% is still a massive increase.

19:34

And this matters.

19:36

For all sorts of drugs like England had been consuming ale for centuries without big

19:43

problems.

19:44

But then the gin epidemic of the 17th century I think was a big deal.

19:50

The distilled spirits were more potent and it really caused a bunch of social problems

19:54

even in a society that was used to ale.

19:58

Likewise, Indian cultures have consumed coca tea made from the coca plant.

20:05

No big problems.

20:06

It functions like strong coffee.

20:09

But once it's extracted and becomes cocaine or crack, totally different story.

20:13

So concentration matters.

20:15

But I do think that the 90% product is sort of a different product.

20:19

No, I appreciate the edit.

20:20

That's why we have the experts on here.

20:22

Bo, feel free to comment on your triple P analytical schema here that John has so brilliantly

20:29

summarized.

20:30

I also want to get you on the question of whether this huge increase in potency was that

20:36

something that advocates anticipated or has the direction of or magnitude of that increase

20:44

in potency been somewhat of a surprise?

20:47

Well, with respect to the peas, full disclosure, something I started as an offhand PowerPoint

20:52

presentation 15 years ago and I said, here are the six peas that you need to think about

20:57

if you're going to consider legalizing cannabis.

21:00

Because this isn't just some yes or no decision.

21:02

There are multiple choices that are ultimately going to fluids, how this plays out for public

21:06

health and public safety, social equity, government budgets.

21:10

And then I expanded it.

21:12

I got to 14 and then I had to stop.

21:15

Watching peas.

21:17

I like a iteration as much as the next guy, but I think that that counts as an addiction.

21:23

Yeah, my colleagues are making too much fun of me.

21:26

So I was like, I got to stop.

21:27

But there's one P that I think it's really important when we talk about alternatives

21:31

to cannabis prohibition.

21:33

And that is the profit motive.

21:36

Now the way that this is rolled out in the United States is we've gone from prohibition

21:40

or you had these medical models.

21:42

And then we've gone straight up, you know, letting for profit companies not only produce

21:47

and sell, but also really decide what products are going to hit the market.

21:53

There are very few states that have limits on, you know, for example, on THC, or on the

21:57

amount of THC that could be in a product.

22:00

Now, but it turns out that between prohibition and this for profit commercial model, there

22:07

are a lot of other choices.

22:08

And this has worked that when John and I were helping for a month, think about this,

22:11

got over 10 years ago, we really laid out a number of these middle-grown options.

22:15

Right?

22:16

I mean, you can move away from prohibition and reduce the arrests, but not necessarily

22:20

have the commercial market.

22:21

You know, you can have a growing give model.

22:23

And in fact, that's what Vermont did for a while.

22:26

You could limit production sales to nonprofit organizations, or you can even have government

22:32

stores.

22:33

You know, we still have some places that were liquor is sold, you know, where it's controlled

22:37

by the state government.

22:39

So there are a lot, and you know, and even if you're going to allow for profit companies

22:42

to get involved, you could require that they be for benefit or becorp's, right?

22:46

That focus on, you know, people planning and profit.

22:50

So there are a lot of options there, and I want to make this point because once you go

22:53

outside of the United States, where you're starting to see these changes in cannabis

22:57

policy, they seem to be much more interested in these middle-grown approaches.

23:02

Even in Canada, which does have a for profit approach, you know, there's, you know, in a

23:07

lot of the provinces and territories, they have state stores, and there are some provinces

23:11

and territories where they only have state stores, you know, where they can kind of control

23:15

the prices, control more products get sold.

23:18

And also what that means is then the money goes back to the government, not necessarily

23:22

to these for profit companies.

23:24

So that's a P.I.

23:25

would highlight, because it's important to put this in the context that what we're seeing

23:28

in the United States is very much this hyper commercial model.

23:31

In fact, even when I talk to, you know, friends that are pro-legalization over in Europe,

23:36

they're like, what the hell are you guys doing in the US?

23:39

Why are you doing this?

23:40

And, you know, part of it comes down to also issues with commercial free speech.

23:44

And so, and the other part of this is, you know, while these states have been kind of

23:49

liberalizing, you know, this is still all illegal under federal law.

23:54

But for the most part, I mean, we could talk about what's been happening with these rescheduling

23:58

discussions.

23:59

But for all intents and purposes, the federal government has really sat on the sidelines.

24:03

And there's a lot of the, even if the federal government's not going to legalize, there's

24:07

a lot that they could be doing into guiding states, for example, helping them with testing

24:12

protocols.

24:14

Because, you know, it's kind of the wild west in the number of states in terms of, you

24:19

know, producers choosing which labs they want to go to.

24:23

So, and generally, you've got to be pretty skeptical about those THC levels that you see

24:28

out of a lot of the products and stores.

24:31

And to your view, asked, did we expect potency to soar?

24:34

And I would say no.

24:35

But another question to ask is, did we expect legalization to take 30 years?

24:41

And I think the answer there is no.

24:44

Back when we were first thinking about it, we thought, will it pass, won't it pass?

24:49

Not sure.

24:50

But this long, tortured, chaotic, dysfunctional slow-motion rollout that began in 96 and

24:58

in 2026, as Bo says, it still isn't illegal, federally.

25:03

That was not anticipated.

25:04

And there's all sorts of dysfunction that comes from this chaotic and consistent regime

25:11

that we're in the middle of.

25:12

It is dysfunctional, but it's also dysfunctional in a way that strikes me as very prototypically

25:18

American.

25:19

Like what Bo is describing almost feels like, not that the Benjamin Franklin was hoping

25:24

for a system quite like this, but there's like a laboratory of democracies feel to it.

25:28

We're like different states are experimenting with different kinds of approaches.

25:32

And you combine that laboratories of democracy vibe with the fact that we went whole hog commercial.

25:39

And what is more American than this kind of, you know, under-regulated free market that

25:44

has falling prices and more consumer choice and of course more potency if the consumers

25:50

are ultimately going to demand potency.

25:52

And so on the one hand, and we're going to get into consumer potential harms just a

25:57

second, but just reflecting, it seems like America has legalized marijuana.

26:02

In the most American way, leave a lot of it up to the states, not too much government

26:08

intervention, let the free market decide whatever we're going to do.

26:11

Like it's, it's, it's both unpredictable and yet in, in a way kind of the most predictable

26:18

outcome given that America is America.

26:20

I think that's totally right.

26:22

And you've been drawing an analogy to gambling too.

26:28

For a long time, gambling was just banned.

26:31

And then it's now embraced with constant advertising 24, seven availability on your cell phone.

26:40

We didn't find a middle ground with respect to gambling either.

26:46

So let's talk about the consumer side.

26:48

John, this is really where I want to make sure we slow down a bit because it's the part

26:52

that I most interested in.

26:55

You have been tracking the number of Americans who self report daily drinking, maybe daily

27:02

cigarette use versus daily cannabis use for many years now.

27:07

How is that data changed and why have the last few years represented a historic inflection

27:14

point?

27:15

Or so the punch line is high frequency use, meaning many days per month has just soared.

27:23

So with alongside the utilization, we won't take caused by that happening at the same time,

27:30

yes, there was an increase in the number of people using, meaning number of people who

27:34

say they've used in the last 30 days.

27:36

But the big change is in days of use and in milligrams used per day of use.

27:44

The fancy jargon is the big expansion has been on the intensive margin intensity, not

27:50

on the extensive margin or prevalence.

27:53

That's the story and that's really been going on now for the whole 25 or 30 year era.

28:00

But the thing that caught everybody's attention was just a few years ago that constantly and

28:08

rapidly increasing number of people using cannabis daily or near daily, crossed the more or less

28:15

level line for alcohol.

28:18

And that's a big shock.

28:19

Look in the 1990s, if you thought about Americans and daily or near daily use of a dependence

28:26

inducing in fact, and that was a conversation was entirely about alcohol and it is no longer

28:32

the case now it's about equal alcohol and cannabis.

28:35

And Charles Fey Lehman at the Manhattan Institute just published something I think the last

28:39

week or month where he added the tobacco line and daily and near daily reported cannabis

28:48

uses now also crossed the line for either tobacco or cigarettes.

28:53

And I don't remember it off top.

28:55

It's cigarette.

28:56

I know.

28:57

Okay.

28:58

A question from Charles is coming in the second half of the show.

29:00

But you know, okay.

29:01

But Derek, if I could add on to this just a little bit of backstory.

29:06

So John had been tracking those numbers for years.

29:11

And every year when the new data would come out, he would email a handful of us cannabis

29:15

nerds and say, hey, look, here's what I'm doing.

29:18

I'm seeing in every year, we would say, John, you got to publish this.

29:21

John, you got to publish this.

29:23

And he never would.

29:24

So he finally did.

29:25

It comes out one of the best journals in 2024 and not only did it attract a lot of attention,

29:31

but it's also led to some some important come advancements.

29:35

You know, so as soon as that came out, you know, John was just kind of looking at the

29:39

total number of few stays.

29:40

You know, there was another paper that came out and said, hey, if we break this down by

29:44

age, you actually see that this the day this increase in daily, near daily use of cannabis

29:50

really is, you know, it's really seems to be concentrated amongst 19 to 30 year olds.

29:55

Now that was one particular data set.

29:57

And I mean, you do see it in the others, but that was what her permanent finding.

30:01

But then also the new data that just came out from the 2025 National Survey and Drug

30:06

Use and Health, you know, they put out some hundred page report, but the real data are

30:11

in the appendices.

30:12

And if you now look at the appendices, they didn't do this before, but because of the attention

30:17

that John's piece, Scott, they now report daily and near daily use for, I mean, for cannabis

30:23

for alcohol tobacco.

30:24

And you know, and John kind of ran this through 2022, 2023.

30:29

But what we see extending that to 2025 is this continued drop in the number of people who

30:34

are using alcohol on a daily or near daily basis.

30:37

I think it's now close to about 17, 18 million.

30:40

And now for cannabis has gone up and it's closer to 21, 22 million.

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31:59

John, I'd love you.

32:00

The same way that we talked about the most significant changes to the cannabis product

32:04

in the last decade.

32:05

I would love you to help me think through the most significant changes to cannabis use

32:09

in the last few years.

32:11

And I have three categories.

32:12

They don't all begin with P, but I'm going to give them to you anyway.

32:16

They are frequency.

32:18

You already touched on this.

32:19

Frequency, age, and purpose of use.

32:24

So John, how has cannabis use changed in terms of frequency, average, remedian age,

32:31

and purpose of use?

32:32

So frequency way up, let me spin it in a slightly different way.

32:38

30 years ago, cannabis was an occasional drug.

32:44

And I used that word in both sense of the term.

32:47

Occasionals are posted daily, but also it was used on an occasion.

32:51

So it would be something like, I'm going to get together with friends on the weekend,

32:56

and cannabis will be part of that.

32:58

And it has for many people now just become part of their daily routine, which gets into

33:05

your third question.

33:07

I'll circle back to age in a minute.

33:12

When you asked people 25 and 30 years ago, why are you then cannabis, it was focused

33:16

on the intoxicating effects and sort of the pleasure, the recreation side, if you will.

33:24

It's still there some, but it's almost displaced or knocked off the number one slot by a whole

33:29

host of things that are more like wellness or response to anxiety or needing to sleep.

33:40

And this is a very different set of motivations.

33:44

And it may also associate with the big change in age.

33:48

Once upon a time, cannabis was a young person's drug.

33:50

If you go back to the 1960s, it was a college campus.

33:56

That's just not true.

33:57

It's actually not been true for a while, but in that same paper that Bose referring to,

34:02

we produced the statistic that the median, the age of the person consuming the median

34:12

gram of cannabis was 35, that is, as much cannabis was being consumed by people over age

34:20

35 as under 35.

34:23

And Bose referred to this big increase in daily and your daily use, starting with 19 year olds,

34:28

but going up into middle age, depending on how you declare middle age.

34:33

And it's conspicuously not the kids.

34:36

The 16 year olds are not the ones who are using daily or near daily.

34:40

So it is not the drug of youth that is not the drug of protest against the parents'

34:47

generation.

34:48

It's the parents who are likely to be using it these days.

34:51

And those are all big changes.

34:52

And that speaks to the fact that whereas it used to be this occasional drug, drug occasionally

34:57

used for occasions, now it's a lifestyle drug for many people.

35:01

It's almost akin to a vitamin or part of a wellness routine.

35:06

And that rules in use among middle aged and older Americans very cleanly.

35:10

But I want to get to you in just a second.

35:12

But John, looking at that chart and seeing alcohol use, especially among young people,

35:19

go down, down, down, down, down, and looking at cannabis use going up.

35:26

Are these, is this one trend or two trends?

35:30

One interpretation that one could layer on this is to say, there's something like a

35:36

law of conservation of mind altering substances, right?

35:42

Where it's like the typical American, once their mind to be altered, just a certain amount,

35:47

decade over decade.

35:48

And so if they're going to drink less gin, they're going to smoke more cannabis or eat more

35:54

edibles or do whatever, more tinctures.

35:56

But there's another sort of analytical gloss here that says, no, these are two different

36:01

trends that you are simultaneously seeing, rising fears of the health risks of moderate

36:06

drinking or reduced interest in hangovers or bins drinking.

36:11

And alongside of that, you just have a totally independent and secular movement of cannabis

36:20

legalization, Chris crossing the country.

36:22

How would you decompose this?

36:24

I don't believe in the law of conservation of intoxication demand.

36:28

I don't think that's right.

36:30

It's a lovely phrase.

36:32

And if it were right, it would have all sorts of implications.

36:35

I don't really get straight.

36:37

I think to first of our approximation, there's different events, different phenomena.

36:42

And I do think that the legalization change in legal status has a lot to do with these

36:46

shifts on the cannabis side.

36:49

I don't know that they're all completely unrelated.

36:53

For instance, part of the retrenchment pulling back from alcohol is a wellness motivated

37:00

idea.

37:02

And there is, as you know, a wellness motivated in cannabis, but probably one reason why I

37:08

really don't believe in law of conservation is the young kids are right here.

37:13

A lot of the alcohol uses also shifting to be less about young people.

37:21

There are these generational differences, and millennials are different than genuxers

37:29

and boomers.

37:31

So I do not believe in that law of conservation of intoxication, even though it's a delightful

37:37

term if it were true.

37:39

And just before we get to risks, which I really want to talk about, is it in fact the

37:43

case that young people are both drinking less and using drugs a little bit less than

37:49

previous generations, while it's like older genuxers, boomers who seem to be both drinking

37:54

more and using more cannabis.

37:56

Is that a fair summary or is there a better summary?

37:58

Yes, pretty much.

38:00

So those young people are definitely drinking less.

38:03

They're definitely using less of all drugs other than cannabis or almost all.

38:09

There's a couple of exceptions.

38:10

But I think the story in cannabis is probably that the decline in price increase in availability

38:16

and the University of Products is offsetting what would have been a downward trend.

38:22

So young people's cannabis use is not dropping.

38:25

But the fact that it's also not soaring, despite the big drop in price and the big increase

38:31

in availability and so on, to me indicates that the young people are different and are

38:37

less focused on intoxicants than their older.

38:42

And it's not just intoxicants, like participation in crime too.

38:47

Young people are participating in both serious and petty crime at far lower rates than their

38:54

elders did when their elders were that age.

38:57

So I want to shift from a discussion of consumer effects to a discussion about risks specifically.

39:05

I mean, if all you knew, if all a person knew about cannabis use in the last 10 years,

39:10

that for a handful of people, they were using it much, much more and that potency was going

39:16

way up.

39:17

I think that people would say, okay, well, there might be some kind of chance for risk

39:21

there if there's a certain group of people that are more frequently using a stronger drug.

39:26

But I don't want to put any words in your mouth here.

39:28

So I wonder, what are the risks that you are most attuned to?

39:35

Look, I mean, most people that use cannabis don't run in any problems and some people benefit.

39:41

But that doesn't mean that there aren't any risks.

39:44

So obviously, there are concerns about impaired driving.

39:47

I mean, look, driving drunk is worse than driving high, but driving high is still worse than

39:52

driving sober.

39:53

There's concerns, there's emerging evidence about cardiovascular risks.

39:58

And there's also real concerns about mental health, especially for youth and young adults

40:03

who are consuming a lot of these higher potency products.

40:06

That's the thing, the thing to keep in mind is so much of the research that's been done

40:11

on the health consequences of cannabis were focused on people that were smoking lower potency

40:15

stuff decades ago.

40:17

I mean, most of the research, I mean, it's not focused on the products that people are

40:21

actually purchasing.

40:23

And so I was part of a team that did a review on this.

40:26

And even when we identified the best studies, they were not strong.

40:32

I mean, they did seem to suggest that those who were using more potent products were more

40:37

likely to run into difficulties, may have some more mental health issues.

40:41

But the evidence is just, it's not a strong evidence base.

40:45

But it raises this really interesting question because this is a policy choice.

40:49

Do you want to allow these, you know, these potent products?

40:52

Now, for example, in Uruguay, when they legalized in 2013, they didn't allow these high-publicity

40:58

products.

40:59

They don't allow the vapes.

41:00

They don't allow the debt.

41:01

This is a policy choice.

41:02

And even if you're not going to put a cap, or if you're not going to ban these products,

41:14

you could put a cap on them.

41:15

For example, Vermont, I think they've got a 30% THC cap on flowers, 60% on solid concentrates.

41:22

Or you could think about taxing as a function of its ponies, of cannabis and potency.

41:27

Right?

41:28

It already knows the best way to tax cannabis.

41:31

But in most places, they tax cannabis as a function of the price and they added the

41:35

lorum tax.

41:36

That's people understand that.

41:37

It's pretty, you know, they've seen that with sales taxes.

41:41

But the thing to keep in mind is when your taxes set as a function of the price and those

41:46

prices go down, sell it in your tax revenues.

41:49

I mean, really, I mean, the cannabis tax revenues in Colorado, for example, plummeted since

41:55

2021.

41:56

Now, there could be less tourism, maybe something with industrial hum.

41:59

But I think a big part of that is the reduction of price.

42:02

Now, one of the things you could think about is if you tax, if you're not going to ban

42:05

the products, if you're not going to put a cap on potency, you could tax as a function

42:10

of the THC level.

42:11

I mean, this is what the federal government does for alcohol.

42:14

And that has a couple of different advantages.

42:16

One, you know, it's not as susceptible to those price drops.

42:18

But then also, if you set it up the right way, you can actually have progressive tax with

42:23

higher tax and product with higher potency to potentially nudge people towards lower potency

42:28

products.

42:29

But the thing, but the other thing to keep in mind with that is that works when you have

42:35

a testing regime that you believe in.

42:38

And as I said, it's been a long time coming.

42:41

I mean, it's, I mean, as I said, the testing industry is something that definitely needs

42:46

it.

42:47

People need to pay a lot of attention to this.

42:49

And I remember in the early days, I think it was a state official in Colorado.

42:53

And I said, well, why don't you set up a state testing lab so the state can test the testers

42:59

and find those or take the license away from those that are obviously trying to gain

43:04

the system.

43:05

And back in those days, the response I would get is they were worried about putting their

43:12

state employees at risk of violating federal law.

43:16

So they said, hey, we're not going to do this.

43:19

Now, over time, you know, as people realize, hey, you know, there's a much of an enforcement

43:23

risk.

43:24

You have some scenes, seen some states set up these state, these state reference labs.

43:31

But yeah, I mean, that's an important piece to think about if we're going to go and

43:34

if we're going to consider these potency taxes, which as I said, could potentially nudge

43:38

people towards some of the lower potency products.

43:41

John, you and I spoke on the phone the other day.

43:43

We talked a little bit about the risk side of the picture.

43:47

And we spoke about a couple of different risks.

43:49

You said, you know, if people are smoking, then they're taking in carcinogens, that's

43:52

a particular risk.

43:54

People with the genetic vulnerability to psychosis might have greater likelihood of experiencing

43:59

psychosis from excessive marijuana use, especially in an age of higher potency.

44:05

We also talked about the fact that some people sometimes without evidence, maybe worry about

44:09

the kind of demotivational effects of marijuana.

44:13

Like if someone's smoking every day, will they be similarly motivated for work?

44:16

I myself am not particularly clear on the level of empiricism there.

44:21

What is the risk of cannabis use in an age of legalization, higher potency, higher frequency

44:29

of use for a certain group of users?

44:32

What risk do you think is most important or most overlooked?

44:35

You know, I think this is a great question.

44:38

So Bo gave a perfect summary of the well researched and documented known risks, but it's

44:46

the unknown or not yet established ones that I worry about.

44:51

And you named some of them.

44:53

Cursentages is the obvious one.

44:55

Unambiguously, marijuana smoke has a whole bunch of carcinogens in it as well as tar and

45:02

particulates and so on, inhaling that is almost certainly not healthy.

45:07

Why is that not more widely recognized?

45:11

The answer is the epidemiological studies can't document it, but the epidemiological studies

45:18

face methodological barriers, things like most cannabis smokers also smoke tobacco.

45:27

So how do you know whether to look?

45:29

And also a lot of the data are based just on, did you consume marijuana at all in the last

45:35

month?

45:36

We don't have the good.

45:38

So the absence of not a negative thing I would add is think about how long it took before

45:43

the epidemiologist were able to document the cigarette smoking cause and cancer.

45:49

So for me, the fact that the epidemiology doesn't yet demonstrate that inhaling all those

45:56

carcinogens is not good for you, I'm still going to worry about it.

46:00

No, we could not approve any other consumer product that exposed consumers to those level

46:06

of carcinogens, but somehow kind of is a bit of a bad.

46:09

So absolutely, you named one.

46:11

You also named the second one, the sort of behavioral, aim motivational thing.

46:16

Here I'm less sure or lower probability that this will turn out to be a problem, but

46:22

it think it's possible.

46:25

And the risk here is almost like video game risk, sort of a distracting you from all of

46:32

the other things one could pursue with your life.

46:36

And then the third that I think doesn't get enough attention is most of the quality control

46:42

regulation on legal cannabis is adopting food based rules.

46:49

We're saying, hey, we know how to control pesticides in food.

46:53

We know how to control mold and food.

46:56

Let's just pull those regulations over to cannabis.

47:00

It goes into a different part of your body.

47:02

Food goes in your stomach, which is a bag of acid that digests almost everything that

47:09

goes into it.

47:10

It's like evolutionarily adapted to get junk put in it without it harming you.

47:15

Your lungs are a much more vulnerable organ.

47:19

The same amount of mold that your stomach could do with easily inhaled into your lungs,

47:26

that may not be as good.

47:27

Sure.

47:28

There are a bunch of places where we don't know that it's a problem, but I would not

47:34

be surprised if 20 years from now, for some of these other risks we saved, how could we

47:40

have not seen those?

47:41

I want to follow up on this idea of 20 years from now, we might look back and say, how

47:45

could we not have seen?

47:48

The Manhattan Institute researcher Charles Fane-Layman, who you mentioned earlier, argued

47:52

in an essay this past week that, well, marijuana is often juxtaposed with alcohol.

47:58

He argues that the proper comparison might end up being tobacco.

48:03

With tobacco, as with marijuana, a large plurality of its users seem to be daily users that

48:10

rules in the possibility that some of them might be addicted.

48:15

The risks for marijuana, as with tobacco, might be more cumulative than acute with alcohol,

48:22

although there are certainly cumulative effects there.

48:24

There's a higher risk of either a car accident or some other violent accident or even abuse.

48:36

There are second-hand effects with smoking, as with smell and cannabis.

48:40

I wonder how you feel about this metaphor of seeing some of the risks of cannabis as being

48:49

a kin to the risks of tobacco.

48:51

Totally agree with Charles.

48:53

I think he's fantastic and a disagree with him.

48:56

So let me do it in both parts.

48:59

In support of him and why we can't just analogize with alcohol, think about the mechanism

49:06

by which those two intoxicants impair driving.

49:11

So for alcohol, the principal effect is suppressing prefrontal cortex activity, making you reckless

49:17

and pulsive overconfident.

49:21

It's not the effect of cannabis.

49:22

Cannabis does not make you reckless, overconfident and impulsive.

49:27

But another essential attribute to skilled driving is sustained focused attention on something

49:34

that is boring and not having your mind wander.

49:39

Well, cannabis is not known for enhancing that ability to focus.

49:44

So it's entirely possible for the two different drugs to both raise driving risk, but through

49:52

totally different mechanisms.

49:53

And so for instance, a impairment test designed around the ways that alcohol impairs you,

49:59

like totally missing impairment in cannabis.

50:02

So I totally agree with Charles that we have spent too much time trying to put cannabis in

50:07

the alcohol box.

50:08

And there are many ways in which it is much more similar to tobacco.

50:13

But one way that I push back, I've talked with Charles about this, is I think at the

50:19

end of the day, cannabis is sort of in a box by itself.

50:23

I think we're way better off thinking about cannabis in comparison to tobacco as well

50:28

as alcohol, but also there are ways in which it is by itself.

50:33

So this concern that I have about it just not being a performance enhancer in a simple

50:41

processing intellectual era doesn't have a metaphor either of them, but something like

50:47

50% of cannabis is consumed by people who spend at least 50% of their waking hours under

50:53

the influence.

50:54

And we don't know at this point whether or not it is holding them back from achieving

51:01

life goals.

51:04

If it did, that would be different than alcohol, which clearly holds you back while you're

51:10

using it, but you tend to use it only in weekends, but also different than tobacco, because

51:15

if anything, nicotine is a performance enhancer.

51:20

So sometimes the thing cannabis just is in its own bin and one of the reasons we struggle

51:25

so much with it is it has its own weird pattern of risks and benefits.

51:32

Well as you and I have discussed, I'm very interested in this phenomenon that I call the

51:36

anti-social century, the decline of socializing, the rise of social isolation.

51:41

And to set up this question, I actually want to pull in some research by John's colleague

51:45

at Carnegie Mellon, Casey Craswell, who I was emailing with over the last few days.

51:49

Unfortunately, could not make a cameo appearance in this podcast as I hoped.

51:55

She's done some really interesting research on alcohol and socialization that I want to

51:59

summarize before I kick off this question to you.

52:02

As I said in my open for people who were listening, Casey's research has shown that alcohol seems

52:06

to increase what she calls positive emotional expression.

52:11

It increases smiling.

52:12

It makes conversation between two, three, seven people feel easier.

52:18

But according to Craswell cannabis is much more likely to be used alone than alcohol.

52:24

Almost 60% of past year cannabis users report using alone versus 32% of drinkers.

52:32

And this was part of her email that interested me the most as we were emailing back and forth

52:37

early this week.

52:38

So I'm quoting from Casey Craswell here.

52:41

Quote, alcohol appears to actively manufacture social reward, changing what happens between

52:47

people in the moment.

52:49

Cannabis is often used in company, but we have very little evidence it amplifies bonding

52:53

in the same way.

52:55

And it's considerably more likely to be used alone.

53:00

That distinction matters for public health because solitary use of either substance is

53:05

one of our more reliable early markers of risk.

53:09

And quote, but I would just like your reaction to this because frankly, I came into this episode

53:14

with like a little sparkle of an hypothesis that every age of America gets the drug it

53:22

deserves.

53:23

And an age of rising socialization might be more likely to be an age of cocktail parties

53:28

and cigarette smoking.

53:30

And an age of social isolation might be ever so more likely to develop more of cannabis

53:37

habit.

53:38

Maybe you see things in a more nuanced way, but I wonder your reaction to both my hypothesis

53:43

here in Craswell's research.

53:45

Yeah, and I think this gets to what you were talking about before, Derek, in terms of why

53:50

has alcohol used decreased?

53:52

And we talked about there's much more discussion about the health risks.

53:57

And yeah, I mean, you did a piece, what was a year ago, and the a substack about the

54:03

adult time new survey.

54:05

And what did it finally go between 2003 and 2024?

54:09

The share of time that Americans spent either hosting or going to social gatherings or parties

54:15

dropped 50%.

54:16

70% for Americans under 25.

54:19

Yeah.

54:20

Right.

54:21

And so you can imagine that especially, you know, for people going to parties where alcohol

54:24

is more available and also using it as a social lubricant as a John's colleague was arguing

54:31

for it.

54:32

I mean, that makes a lot of sense.

54:33

I think there's some other reasons why alcohol use could be going down that we need to be

54:37

thinking about.

54:38

And part of it has just been this huge reduction in the use among youth, which could then translate

54:44

to less people using as adults.

54:47

And so you know, the University of Michigan has a survey called monitoring the future.

54:51

And so they've been asking high school seniors for 50 years about their substance use

54:55

patterns.

54:56

And just to put this in perspective, in the late 1970s, if you asked a high school senior,

55:02

hey, did you have a drink in the past year?

55:04

Oh, over 80% of them would say, yes, I had a drink in the past year.

55:09

Go to 2025.

55:10

It's closer to 40%.

55:12

So about a 50% drop.

55:14

Now if you say, hey, did you have a drink in the past month?

55:18

You know, back in the late 70s, it was at 66, 60, you know, 68%.

55:23

Today that's dropped to 22%.

55:25

So more than a 2-3rd drop.

55:28

And if you ask those high school seniors in the late 70s, it do drink every day.

55:32

Now back in those days, it was about 6%, 7% that said they drink every day.

55:37

Today, it's not 1%.

55:39

So I mean, they're just seeing this large reduction, which is like could translate to people,

55:44

you know, not using as much as adults.

55:46

Also, I mean, in more recent years, we just also have more non-alcoholic options.

55:51

I mean, you see them, you know, in bars and in stores.

55:54

And also, you know, some of the stuff just tastes better.

55:58

You know, I like to consume an IPA every once in a while.

56:01

And I got to say that non-alcoholic IPAs are so much better now than they let IPAs

56:07

are genuinely wonderful.

56:08

Yeah, yeah, it's a great beverage.

56:10

Yeah.

56:11

Yeah. So I mean, so there's something there, definitely within the past, you know, five, six years.

56:17

But the other reason or the other hypothesis, and this is much more speculative,

56:22

has to do with GLP once.

56:25

And so there is anecdotal evidence

56:30

when they were doing some of these critical trials with people to see for reduced diabetes

56:34

or obesity, they're finding, oh, wait, it might be reducing alcohol use.

56:39

And so in 2024, the Lancet published a systematic review of kind of what do we know about GLP

56:46

once in alcohol use?

56:47

And they came out and said, hey, look, the evidence isn't strong.

56:50

It's focused on subgroups.

56:52

It's some of it's observational.

56:54

But look, it looks like there could be something there in terms of GLP once is reducing

56:58

alcohol use.

57:00

And since then, there's been a lot of research focused on this.

57:02

And even a couple months ago in the Lancet, they published a randomized control trial with

57:06

people who had alcohol use disorder and obesity and found that those that were, you know,

57:12

the placebo, some people got GLP once, others got the placebo, finding that those got the

57:17

GLP once had were less likely to be using alcohol.

57:21

And I know there's a lot more work being done on this.

57:22

It's very emerging, but it would be fascinating.

57:25

And I'm sure there's got to be some research throughout.

57:27

They're looking at this now.

57:28

Especially looking over the past 10 years, how much is this decrease in alcohol use could

57:33

be attributable to the use of GLP once?

57:36

Now, you might argue, well, wouldn't GLP one use reduced cannabis use as well?

57:40

Maybe, but I haven't seen as much research on that.

57:43

Most of the research so far is focused on alcohol.

57:46

But that's it.

57:47

It could be a relatively good way around.

57:48

I mean, some people say that when they take GLP ones, they have stomach distress and they

57:53

feel nauseous.

57:54

And what is one benefit of cannabis use?

57:57

Sometimes it reduces feelings of nausea, you know, risk of people going through cancer

58:02

therapies, but, you know, maybe not for people on GLP one.

58:04

So John, one more question here before we do some forward looking questions about policy

58:09

to wrap things up.

58:11

This is again, extremely speculative.

58:14

But files under this general hypothesis that every age of America gets the drug it deserves.

58:19

When I think about some of the reading that I've done on cannabis and the way that I use

58:22

it in my own life, there's a lot of things that I can't do.

58:24

There's a lot of studies suggesting that people who use cannabis tend to use it around

58:30

other people who use cannabis.

58:32

That they're sort of a self selection of cannabis users who get together and smoke in a way

58:38

that is unlike a party where sometimes they'll be beer served alongside sparkling water,

58:44

alongside, you know, non-alcoholic beer, where you have this more, this mixing of drugs,

58:49

so to speak.

58:50

And I was thinking, you know, it's almost as if cannabis could be described as a drug

58:56

of selection, not only is it people using cannabis selecting to be around each other, but when

59:03

I smoke, it is almost exclusively to watch a movie with beautiful art direction alone,

59:10

which is to say I am selecting the movie and then selecting the drug to produce a very

59:16

specific effect on the movie that I'm watching.

59:19

And if cannabis is a drug of selection, I feel like alcohol is a little bit more likely

59:24

to be a drug of socialization.

59:26

I'm going to go to a party.

59:27

I don't know who's there.

59:29

I want to sort of increase my own courage to talk to strangers and maybe just lubricate

59:34

my show's experiences, so I'll have that beer.

59:36

I'll have that cocktail.

59:38

And I wonder what you make of this potentially completely unimpirical theory that there

59:43

is a meaningful distinction between a drug of selection and a drug of socialization,

59:49

maybe particularly in a world where it is easier now in the 2020s than in previous decades

59:54

to literally select, to have a fine-grained ability to select everything around us, whether

1:00:01

it's on our phones or our meals, our entertainment, maybe there is something fitting for a drug

1:00:08

of selection for an era of consumer selection.

1:00:12

I'm so glad you began this by saying we're speculating here.

1:00:16

It is also possible that you are a little bit more analytical and introspective on this

1:00:26

than the modal user of either substance, but I'll jump in because it's a fun thought.

1:00:31

I mean, the one side that I don't think is just speculation is alcohol as a drug of

1:00:36

socialization.

1:00:37

I do think that's what Dr. Husswell's literature work literally shows.

1:00:42

Steroids are performance enhancing for high-dumpers and alcohol is in some sense performance

1:00:47

enhancing for socializing.

1:00:50

To me, the provocative idea is the one that you're putting out there about cannabis is a drug

1:00:54

of selection.

1:00:57

Two thoughts for whatever it's worth in this.

1:01:00

One is there is still perhaps some legacy or inertia from the fact that it once was

1:01:06

illegal and you do tend to only want to reveal your illegal behavior to other people who

1:01:14

are doing that same illegal behavior.

1:01:18

The second is a consumer good.

1:01:24

So are cornflakes.

1:01:26

But cannabis is a consumer good around which many people build a portion of their identity.

1:01:33

If somebody has cornflakes for breakfast in the morning, they don't walk around all day

1:01:36

thinking, I'm a cornflakes eater.

1:01:40

But there are certain consumer goods and consumer activities that we do end up making part

1:01:46

of our identity.

1:01:47

For me, for instance, I kayak and kayaking is part of my identity.

1:01:53

For a fair number of cannabis users, it is part of how they think about who they are.

1:01:59

And maybe that contributes to the phenomenon you're describing of sort of a homophily

1:02:05

of cannabis users selecting to use with other cannabis users.

1:02:10

But I'm just going to repeat, I'm so glad that you gave us the chance to speculate.

1:02:14

I don't know.

1:02:15

It's fun to think about.

1:02:18

Well, you were talking earlier about how America has legalized cannabis in a very specific

1:02:24

way.

1:02:25

I called it a very American way, but it's certainly very specific where you have a national

1:02:29

law against a drug that is being legalized and a state-by-state basis that nonetheless

1:02:33

has a national carve out.

1:02:35

And there's a commercial free market war over getting that next marginal consumer to

1:02:40

buy their good.

1:02:41

And therefore, it looks like a cake over here and a brownie over here and a candy over

1:02:44

here.

1:02:45

It's a very American legalization process.

1:02:50

But there's a lot of other countries that are experimenting with this.

1:02:53

And I wonder to give us a sense of how it might otherwise be.

1:02:58

That's a country that you think is doing a good, thoughtful, responsible job.

1:03:04

Both legalizing this, making this drug legal.

1:03:07

So we don't have what we have in the 1990s.

1:03:10

Hundreds of thousands of arrests of consumers and sellers of this drug.

1:03:14

But also shaving awesome of the excesses that you and me and John have talked about in

1:03:19

the last hour.

1:03:20

Well, you know, earlier I mentioned the bottle in Uruguay.

1:03:25

It's fascinating.

1:03:26

I don't know it.

1:03:27

I don't think you could just apply it here in the US.

1:03:29

But there may be elements of it that you could apply.

1:03:33

So when they legalized in 2013, they said, OK, if you're 18 and older, you can get access

1:03:39

to a legal supply of cannabis.

1:03:43

However, you've got to register with the government.

1:03:46

And you have to choose between one of three mechanisms.

1:03:49

You can either grow it at home.

1:03:51

You could join a cannabis collective or you could purchase it from a pharmacy.

1:03:57

And so you have to pick one of those and it took a while for the pharmacies to get up

1:04:01

and running.

1:04:02

And it's still it's not.

1:04:03

It's only in the minority of them there.

1:04:05

But it gave people this option is, especially these cannabis clubs.

1:04:09

And it's really interesting.

1:04:10

This is the model that you're starting to see proliferate more in Europe.

1:04:16

So I mean, Spain had had these, but they weren't necessarily legal.

1:04:20

So these are kind of collectives.

1:04:21

They're not supposed to be commercial.

1:04:23

They're just producing for the members.

1:04:28

And so I believe it.

1:04:30

Malta is now in the process of starting to kind of license some of these collectives,

1:04:36

but also Germany.

1:04:37

So I mean, it's one thing to talk about Malta and Uruguay, but we can talk about Germany.

1:04:42

And so Germany has just started rolling this out.

1:04:44

It's going to be fascinating to see how it plays out.

1:04:46

But the argument is, is here's a way that people can get access to cannabis, maybe know

1:04:51

how it's grown, but you don't necessarily have the for profit mechanism kind of driving

1:04:59

advertising and promotion.

1:05:02

And so I definitely think pain attention to what happens in Germany.

1:05:04

And we'll see how long it lasts before someone comes in and pushes it to go commercial.

1:05:09

I think there's pressure for that.

1:05:11

But pain attention to these collective models, I think it could be quite informative.

1:05:15

But as we talked about before, I think the other model, especially for those US states that

1:05:21

haven't legalized, the other model look at is one that's been already been adopted in

1:05:25

the number of states with respect to alcohol.

1:05:27

This is state store model.

1:05:29

And obviously because with a state store model, I can control advertising, it can control

1:05:35

the prices, control the products, the revenues go to the state.

1:05:39

But this is especially important when you hear people talking about social equity.

1:05:43

That's one thing that's really evolved over the past 15 years.

1:05:47

I mean, the early days when people talk about social racial equity, they pretty much talk

1:05:51

about reducing the risk of arrest and disparities in the rest, which makes a lot of sense.

1:05:56

But over time, states started allowing expungement and shifting the onus to the state.

1:06:01

There were discussions about using tax revenues to help groups that were disproportionately

1:06:06

affected by cannabis prohibition, even got by Evan.

1:06:10

One, at least one city in Illinois that's using their tax revenues for slavery reparations.

1:06:15

But then also there's these conversations about license preferences.

1:06:19

Let's give license preferences to individuals that were disproportionately affected by

1:06:25

cannabis prohibition.

1:06:26

And in a lot of places, they're designing these programs to focus on black and brown individuals.

1:06:32

But legally, they can't do that.

1:06:34

So then they'll focus on where the arrests were concentrated.

1:06:37

They'll do different things.

1:06:40

And the thing is with a government store model, all that revenue goes back to the government.

1:06:46

And then you could use that.

1:06:47

And if the goal is to improve economic well-being for certain groups, you could then take that

1:06:52

revenue and then apply that to those programs.

1:06:55

Because the thing you have to keep in mind with these license preferences that you see

1:06:59

in a number of states is we've already talked about how prices are going down.

1:07:04

It's hard for small businesses to compete.

1:07:06

So the last thing you want to do is set up a group of individuals that you're hoping

1:07:09

to help in terms of economic well-being, set them up in a system where they may not

1:07:16

make much money.

1:07:17

And there's a good chance they could lose money, especially in the context of where we

1:07:21

are with federal prohibition.

1:07:23

John talked about these price declines, not only prices, but price per unit THC.

1:07:29

That's with federal prohibition.

1:07:31

You legalize at the federal level and it's no longer illegal to move cannabis across

1:07:35

state lines.

1:07:36

You could see the industry concentrate very quickly.

1:07:39

John estimated about 10 years ago, so maybe a little different now.

1:07:42

You could produce all the Delta 9 THC that's consumed in the United States on a few dozen

1:07:47

industrial science farms.

1:07:49

That's it.

1:07:50

So if you think prices are declining now, you just wait.

1:07:54

So that's, as I said, that's really important for states to think about these equity programs

1:07:59

and these license property programs.

1:08:01

You've got to be really thoughtful about this.

1:08:03

And if your goal really is to take cannabis revenues and to make sure they're going into

1:08:07

programs to help people that participate personally affected by cannabis prohibition,

1:08:11

the state store models when you're going to want to look into.

1:08:15

John, last question to you.

1:08:16

What's a country that's doing this right?

1:08:18

Debak, I mean, Canada overall, but Quebec in particular.

1:08:22

Here's an image.

1:08:24

We can legalize what the illegal market has been supplying without adding a whole bunch

1:08:32

of products in consumption that didn't exist before.

1:08:35

And in a nutshell, you can think about Quebec is going that route.

1:08:38

They try to provide legal competition to the historical product that the illegal market

1:08:44

was supplying without encouraging the great expansion of use of all of these different

1:08:50

and higher potency products.

1:08:53

So I'd take Quebec.

1:08:55

John Calkins, go Kilmer.

1:08:57

Thank you very, very much.

1:08:59

Thank you.

1:09:00

This was fun.

1:09:01

Thank you.

1:09:02

Thank you.

1:09:03

Thank you.

1:09:04

Thank you.

1:09:05

Thank you.

1:09:06

Thank you.

1:09:07

Thank you.

1:09:08

Thank you.

1:09:09

Thank you.

1:09:10

Thank you.

1:09:11

Thank you.

1:09:12

Thank you.